EMAIL MARKETING

 Email Marketing

Meaning:
Email Marketing is a digital marketing strategy where businesses send emails to customers or potential customers to promote products/services, build relationships, and generate sales or leads.

 Types of Email Marketing

1. Promotional Emails – Offers, discounts & product promotions

2. Newsletter Emails – Regular updates, news & useful content

3. Welcome Emails – Sent when someone joins/subscribes

4. Transactional Emails – Order confirmations, receipts, etc.

5. Drip/Automated Emails – A series of emails sent automatically based on user actions

Advantages

• Increases sales & leads

•  Cost-effective marketing

•  Reaches the right audience

•  Builds customer relationships

•  Easy to track results

•  Supports repeat customers

 Key Elements

• Subject Line

• Email Content

• Call-to-Action (CTA)

• Attractive Design

• Personalization

• Target Audience

• Mobile-Friendly Layout

 Goals of Email Marketing

• Generate Leads

• Increase Sales

• Promote Offers

• Build Brand Awareness

• Retain Customers

• Drive Website Traffic

 Email Marketing Process
Collect → Segment → Create → Send → Track → Improve

 Important Metrics

1. Open Rate

2. Click-Through Rate (CTR)

3. Conversion Rate

4. Bounce Rate

5. Unsubscribe Rate

6.  Best Practice

Keep the subject line short
 Use a clear CTA
Personalize emails
 Avoid too much text
 Send consistently
 Track your results