Email Marketing Meaning:Email Marketing is a digital marketing strategy where businesses send emails to customers or potential customers to promote products/services, build relationships, and generate sales or leads.  Types of Email Marketing Promotional Emails – Offers, discounts & product promotions Newsletter Emails – Regular updates, news & useful content Welcome Emails – Sent when someone joins/subscribes Transactional Emails – Order confirmations, receipts, etc. Drip/Automated Emails – A series of emails sent automatically based on user actions Advantages Increases sales & leads  Cost-effective marketing  Reaches the right audience  Builds customer relationships  Easy to track results  Supports repeat customers  Key Elements Subject Line Email Content Call-to-Action (CTA) Attractive Design Personalization Target Audience Mobile-Friendly Layout  Goals of Email Marketing Generate Leads Increase Sales Promote Offers Build Brand Awareness Retain Customers Drive Website Traffic  Email Marketing ProcessCollect → Segment → Create → Send → Track → Improve  Important Metrics Open Rate Click-Through Rate (CTR) Conversion Rate Bounce Rate Unsubscribe Rate  Best Practice Keep the subject line short Use a clear CTAPersonalize emails Avoid too much text Send consistently Track your results