PAID AVERTISING is a digital marketing method where a business pays money to promote its products, services, or brand to a targeted audience on online platforms.  TYPES OF PAID ADVERTISING Search Ads – Ads shown on search engines like Google  Social media Ads – Ads on Instagram , Facebook , LinkedIn  , etc. Display Ads –  Banner/image ads shown on website and apps.  Video Ads – Ads shown on platforms like YouTube. Shopping Ads – Product -based ads showing price, image, and store. Remarketing Ads – Ads shown to people who have previously visited your website or interacted with your brand.  ADANTAGES 🔊Targeted audience – Reach people based on age, location, interests, etc. ✨Quick results – Ads can start generating traffic and leads quickly. 📊Measurable – You can track clicks, impressions, leads, and conversions . 💰Budget control – You can set a set a daily or total budget. 📈Increases brand awareness – Helps more people discover your business.  DISADVANTAGES  💸 Can be expensive –  Costs increase with competitions and poor campaign management.  ⏳Stop when payment stops – Traffic usually decreases once the ads are turned off . 🎯Wrong targeting can waste money – Ads may reach the wrong audience.  📢Ad fatigue – People may stop responding after seeing the same ad repeatedly.  🔧Requires Knowledge – Effective campaigns need proper targeting, creative, and optimization.  Paid advertising is a marketing technique in which businesses pay online platforms to display advertisements to a selected target audience in order to achieve goals such as traffic, leads, sales, or brand awareness.